The European Professional Women’s Network of Marseille has a club just for entrepreneurs. It’s called the E-Club and we meet once a month for lunch at a restaurant. The March meeting was held at Pain et Companie in Marseille’s Vieux Port area. It’s nice to have the camaraderie of other women also starting or running their own businesses here in France. During the meeting we worked on our 1 minute company pitch. We all need one, and we need it to be clear and concise. When we are trying to get our foot in the door with a new client, we don’t have much time to make that initial sales pitch for our company, so it needs to be good.
Here are some tips that were gathered by the leaders of the group and collaborated on by group members:
- Make sure you communicate on your USP (Unique Selling point) and be clear when defining your target market or customer.
- Authenticity is key, so if you can make a strong connection between who you are and what you do, you may be more convincing
- When using specific industry language, jargon, technical language or techniques that may not be known or well interpreted don’t take the risk of being misunderstood : give an example of concrete application of what you do.
- Make sure to be clear on how you position yourself : are you offering a service as a company, are you a freelance, a subcontractor etc.
- Sometimes you will have to make a choice on the time you allocate in presenting yourself, your company and your service or product. Think ahead, and think what you wish to communicate and why.
- If you’re not sure about how to start, and want to capture your audience, start with the problem your product or service is responding to or solving.
- If you want to appear credible and legitimate (especially if you look young) make sure to mention you have 10 – 15 years experience in a field etc.
- Even if you are presenting your company, you are presenting yourself and your vision. People will feel more engaged with a person than with an entity, so make it personal.
Do you have your 1 minute company pitch? When you are a small business or freelance, it can be difficult to talk about/sell yourself. It gets easier the more you do it, so practicing in front of your peers is a great way to help quash the anxiety.