I attended an EPWN seminar on how to use social media to create a buzz for your business. Today we are not just connected through social media, but we are actually doing business through these channels. The big players are Facebook, Google+ and Twitter. Some of the younger generations are searching through Facebook Pages instead of Google searches for websites.
What does this mean for small business owners? Well, for starters, it means that you don’t have to have millions of dollars to spend on advertising. Not even thousands in my opinion. Through these new channels, great ideas can be spread like wildfire in a matter of hours. Using Google Adwords can be extremely targeted and extremely cheap. With the statistics provided through Adwords and Google Analytics, you can actually see how people are interacting with your site and WHO is interacting with your site. You can even create different versions of your pages to TEST what phrases or photos drive more traffic through your site. Personally I never would have imagined that something so complex and so robust would be available to the average person and basically free. If you are not taking advantage of these tools out there, then you are not optimizing your business. And if you are not sure what I have been talking about, then you need to get to work. You have a lot of reading to do.
When I got home from this seminar, I got to work immediately on a blog and Facebook page for my business. There was definitely a learning curve and a quite a bit of trial and error trying to get the website, blog and Facebook page all integrated and interlinking. As discussed in a previous post, I finally moved my site to the WordPress platform so that the blog and site were integrated. Wordpress also offers Facebook buttons and a window for the activity happening on your page. It ALSO posts your blog entries on your Facebook page as soon as they have been published. Now that is streamlined.
The last important item that I took away from this seminar was that it’s not enough just to be on all of these platforms, you MUST BE ACTIVE as well. They say you should be spending at least an hour a week on your blog and FB page. A weekly blog entry is ideal, because every time you publish an entry, your site is being pushed out at the search engines. That means new content equals more possibilities for eyes on your site, which ideally means more business…eventually.
While I don’t believe that social media is the end all be all to growing your business, I do believe that if you are not doing it, people are wondering why. If you ask me, it’s kind of a no brainer. All it takes is a time and perhaps a good deal of patience. So if you haven’t done it yet, then put it on the calendar and just do it!
- Social Media: Are You Doing It Right? (likeable.com)
- Social Media and SEO: 5 Ways They’re Working Together (vendio.com)
- Social media is not your savior (bizjournals.com)